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Wednesday, 8 August 2012
RIHANNA DROPPED FROM NIVEA CAMPAIGN: CONSIDERED A NO GO TO THE BRAND'S FAMILY IMAGE BY THE NEW HEAD NIVEA'S PARENT FIRM ''BEIERSDORF''
The singer appeared in a series of adverts for the company who also sponsored her ‘Loud’ world tour last year; however the new head of Nivea’s parent firm, Beiersdorf has said the pop star is inappropriate for their brand.‘The advert staring Rihanna was a no go. I do not understand how Nivea can be bought into association with Rihanna’ said Stefan Heidenreich.‘Nivea is a company which stands for trust, family and reliability’ he added.
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In recent months, Rihanna has left many fans shocked with her wild partying. Last year she appeared topless for Nivea’s 100 Years Skincare for Life campaign.
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