Members of the Film Distributors
Association of Ghana on Thursday paid Nigerian movie marketers a visit
at their Surulere, Lagos office, to express their dissatisfaction over
the alleged ban of their movies from the Nigerian market.
The Ghanaian delegates led by the Chief
Executive Officer of A.A productions Limited, Ghana, Mr. Mustapha Adams,
said their mission was to confirm what they termed a ‘rumour’. Adams
added that they also came to seek ways of fostering a better
relationship for the distribution of works from Nollywood and
Ghollywood.
About a few months back, the media and
the movie scene were agog with the news that Nigerian movie marketers
had banned Ghanaian films.
The marketers under the auspices of
Film, Video Producers and Marketers Association of Nigeria, also
allegedly threatened to storm Ghana, to confront local television
stations that are showing Nigerian films without obtaining permission
from the rights owners.
Responding to their guests, the Chairman
of FVPMAN’s Lagos chapter, Mr. Norbert Ajaegbu, said the ‘rumours’ were
true as the decision to ban Ghanaian movies was without prejudice, but
rather, an effort to streamline the distribution of movies in Nigeria.
He said, “What informed this decision is
that what our people refer to as ‘Ghanaian film’ has become more like a
nuisance to our system here. The trait is like people moving to Ghana,
bringing a film that has been sold and forgotten in Ghana and
distributing it in other parts of the world where it is possible,
including United States before dumping it in Nigeria.
“They buy these films for as cheap as
N250, 000 and when they get here they cut the picture of a star that
will make it sell. At a point, we realised that if 30 movies are coming
out in a month in Nigeria, 24 of them will be Ghanaian films and without
proper approval. We have the National Film and Video Censors Board here
that should approve any film going into the market but some marketers
smuggle these films in. We have endured this to this point.”
Ajaegbu said the decision to ban Ghana
movies also became necessary because the films constitute “a total abuse
of the market”. He noted that the marketers have constantly had issues
with government agencies over nudity in such movies, almost leading to a
“collapse of the distribution channel.”
Movie marketer, Rob Eze, popularly known
as Remmy Jes, said the two movie industries have always had a peaceful
coexistence but the morally bankrupt movies that were flooding the
Nigerian market were impacting negatively on the industry.
The Ghanaian marketers, who also took
their turns to express their feelings over the development, stated that
no serious filmmaker would want to make a mess of his job and implored
the Nigerian marketers to screen the content of every movie before
letting it out to the public.
Among the decisions reached at the
meeting were: Nigeria will no longer accept influx of Ghana films not
approved by the NFVCB; any foreign film being released in the country
must follow proper channels, compete under the market forces and in
total regard of all existing municipal laws.
It was also resolved that possible areas of collaboration should be worked out for further talks between the two sides.
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